Return on Content Spend Proof of Concept

eZdia’s Return on Content Spend (ROCS) methodology involves building a measure of profitability for SEO that’s comparable to Paid Search’s return on ad spend (ROAS). This proof of concept engagement is designed to measure the ROI of eCommerce content and evaluate different content strategies to determine which is most profitable. With a strategy in place, then the same ROCS metric helps balance the overall search marketing budget between organic and paid strategies.